Products

Our mission is to make sustainable living and the circular economy accessible to all. Our products combine technology with eco-responsibility, empowering users to make eco-friendly choices effortlessly and adapt to any lifestyle or business, promoting a sustainable future.

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Services

We drive sustainable growth with technology solutions that empower businesses and individuals to embrace circular economy practices. From custom software to cloud and media services, we integrate sustainability into every service, enabling responsible and efficient innovation.

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Our history

We started out as a Spin-Off embed in IPN institution created by the University of Coimbra.

In the very same year, we participated in initiatives such as Startup Weekend Coimbra and ineo start, in which our project was recognised and awarded.

Manuel Tovar, our COOJoão Bernardo Parreira, our CEO
2016
2017

Launching of Book in Loop’s second generation platform with Sonae MC as a partner.

We hosted our first edition of summer internships, which have continuously happened throughout the next years (until today), and is responsible for most of our recruitments.

Continente logoBook In Loop logoNote! logo
2018

Our project was the first ever social project to receive venture capital funds in Portugal.

Ricardo Morgardo and João Rodrigues joined our team.

Ricardo Morgado, our CSOJoão Rodrigues, our CTO
2019

BabyLoop, our second circular economy platform, was founded offering a safe, regulated and quality guaranteed childcare products market. Carolina Patrocínio, a well-known tv hostess, has become the face of BabyLoop.

BiLD Analytics, a data science and business intelligence enterprise was founded.

Carolina Patrocínio, a famous portuguese hostess, next to childcare products
2020

The group The Loop Co. was created, composed by two enterprises: Loop Future and Loop Circular, located in the historical centre of Coimbra.

2021

We developed a platform which was used for covid-19 testing during the pandemic, and currently aids the vaccination program for the same disease.

Our partnership with Continente and Note was reestablished for the back to school sales.

BiLD Analytics was sold off to Ascent.

The Loop co.'s old office photo
2022

The Loop Co. surpassed the 100 collaborators target. With this growth, there was a need to expand physically, so we opened a new office and logistics centre in Coimbra.

The Loop co.'s new office photo with collaborators in front of it
2023

Release of our 2 new products: LoopOs and ZEROO Smart Packaging.

Acquisition of ColorElephant and Hydradev.

Opening of a new office in Oporto.

ZEROO logo
LoopOS logo
The Loop co.'s team from Porto gathering together with a few team members from Coimbra, sitting in a circle and talking to each other
2024

Release of our 2 new services: Salesforce and TV & Media.

Acquisition of Certwo and Ovyo.

Opening of new offices in Leiria, London and India.

Certwo logo
Ovyo logo
Ovyo and The Loop Co.

Our impact

High growth potential with premier-caliber nearshore and offshore talent

World map highlighting spots in USA, Portugal, London and India

International Business

>65%

HR Retention Leader

<3%

below-market attrition

Solid Trajectory

10x

team growth in the
past 3 years

TECH & SUPPORT
STAFF

Person icon

2021

71

2022

98

2023

152

2024

228

2025

350

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